Jonathan Greeson is an SMA author, financial advisor and the founder of the North Carolina Electric Wheelchair Hockey Association (N.C.E.W.H.A.). After graduating from North Carolina State University with a degree in business administration, Greeson spent years working to become a financial advisor.
During this time, he also founded the N.C.E.W.H.A. and played in the organization. In 2010, he published his book My Online Angel, which examines inter-abled romance through a personal relationship he experienced in his mid-twenties. He now has his own financial planning practice in his hometown of Pikeville, North Carolina.
Greeson was kind enough to answer some of our most pressing questions.
Kevin Schaefer: How did you go about starting your own financial planning practice?
Jonathan Greeson: That was about a 20-year process. The goal was always to be a financial planner. I knew exactly what I wanted to do before I even applied to college. After graduation, I applied with big firms just like everyone else, but it never worked out. I don’t really think I was discriminated against, but there are just some things I am unable to do. I can’t talk a client into a deal on the golf course or do sales pitches at someone’s house because it may not be accessible.
So, I had to find my own way. As you know, we have income restrictions with disability, so my business needs to be built slowly anyway. What others may view as a hindrance, I saw it as an opportunity. Big firms don’t pay attention to the “small” client because the fees are low. By focusing on the “small” client and helping them grow, my practice has the slow growth it needs to give the stability I need to actually get off the system. Most importantly, however, my philosophy helps me reach the people who need financial assistance the most.
Our job as planners shouldn’t be just moving an investment account into our firm, it should be about helping the client with the entirety of their financial situation. When the right group finally understood what I was trying to do, they gave me the opportunity to provide their services in my practice. I still have a long way to go, but it will get where it needs to be in due time.
KS: What does your day-to-day work life entail?
JG: The best days are when I have client meetings. I love to help them work through their concerns and see if I can help them. If I can help, then I get to work on plans for them or open different types of investment accounts. Just as any advisor/planner will tell you, most days are spent trying to find new clients.
Most of the client prospecting work can be done from home. My office is open by appointment only, so that helps as well. It’s just easier for me and my caregivers to do most work from home instead of being in the office all day. Most of the time I am doing whatever I can just to get the word out about my services.